Paying to Advertise As
Paying to Advertise
As I finished folding 3 loads of laundry, it struck me that more and more of my sons' tees are looking like newspapers. Each and everyone of them had either a sport's team or the name of the "brand". My sister in law, who shops in the "best" stores for the "best" bargains for her favorite nephews has bequeathed the boys with non-generic articles of clothing that now make their closet look like a magazine rack. The younger one being a Spiderman fan gets Warner Bros' branded clothes including socks!
The adults aren't behind, they are more subtle of course. One needs to be on the look out for that evident and yet not- obvious little monogram be it on a Hillfiger or Ralph Lauren. There are so many of those fashion "Gurus" now, that I dont remember which monogram matches with what name! And the blokes forget to buy that generic shirt for $5 and end up paying $50 for the same, for a monogram subtly embroidered on a cuff or pocket. And to pay for that difference have to work 3 times more to get that value- ad: Brand. What value ad is that monogram on that shirt? Value ad for the seller or the buyer?
How much more foolish can we be? We pay for the ad and advertise further. All boils down to the Emperor's New Clothes and no one has the guts to call out that the Emperor is going naked!
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